Please meet Mr. Soma Hirahara, a professional surfer/model in Japan.⁠ With a presence that transcends both the lens and the lineup, Soma brings a new flavor to the world of JULY.⁠ We’re excited to have him on board and look forward to sharing more. Welcome to JULY, Soma!⁠ ⁠

Creative Direction: Dane Peterson
Edit: Kenta Kawana
Footage provided by:⁠ Kenta Kawana⁠ Hiroto Tsukada⁠ Shuji Nihei⁠ Yuto Kanai